WELCOME TO THE OFFICIAL SMS BLOG.

A STUDENT’S GUIDE TO THE (MARKETING) UNIVERSE.

26 May 2016

Mentoring Matters + SMS Mentoring Program

By Robyn Lu



When we're growing up, we attain some of our very basic skills and knowledge from a parent, guardian or a role model. We learn how to take our first steps whilst clasping an adult's hand. We pick up new language by listening to others speak. We also come to know that, from a preschool teacher, finger painting is usually reserved for a piece of canvas, and not fellow children (p.s. this may or may not have come from personal experience).

Evidently, mentoring matters. And this rings more true as we progress into the workforce. Much like in our early stages, mentors play a crucial role in aiding students develop personal skills and more so, career skills. They are instrumental in helping young professionals gain indispensable insights into the industry and build networks with like-minded professionals. All of which are essential for career advancement.

Such relationships are not one-way either, they're mutually beneficial. For a mentor, they also enhance their strengths and weaknesses, whilst getting in touch with up-and-coming talent. As they teach, they learn too. That's why a good mentor-mentee relationship should never be underestimated or taken for granted.



So, SMS is proud to bring back the SMS Mentoring Program for yet another year!

Calling all interested mentees! This program will connect you with industry experts at major marketing firms, including P&G, Unilever, Nestle, and many more. Held over 8 weeks, this program is a valuable networking and resume-building opportunity plus it's a great chance to develop yourself personally towards professionalism. 

Apply right here, applications will close on June 10.

You don't want to miss out, good luck!



16 May 2016

Make Your Mark with Millennials

By Robyn Lu



Having grown up in the digital age, we Millennials have always had the greatest and easiest access to information than any other generation. With this, it is essential that brands resonate with Millennials across all fields, particularly as we wield $600 billion in annual buying power (and that’s expected to grow to $1.4 trillion annually by 2020).

Now when one asks, “How do I market to Millennials?”, more often than not the immediate answer is: social media. Sure we log onto Facebook three to four times a day and most of us use at least two internet devices every day, but when we’ve got a wealth of knowledge at our fingertips, for brands to simply have a presence on the latest social platforms just won’t cut it. Instead, it’s not about getting Millennials’ attention – we most probably know you exist – rather it’s about tapping into our perceptions of you.


So here are a few handy tips on how to keep up with the youngest and most dynamic customers out there.

1. Communicate on a Personal Level

Social behaviour is ingrained in Millennials so communication needs to be a two-way street. Speaking to your audience is purely a speech, allowing them to speak back creates a conversation. Ensure there are opportunities for Millennials to voice their opinions whether that be feedback on products or services, sharing experiences with friends or discussions on a forum. User-generated content is now integral especially as social proof has become so prominent. Listening to the conversation will help to repurpose marketing campaign content and give a brand direction.




2. Target Social Groups

Move away from focusing on life stages or milestones, such as buying a home, as a basis for segmentation. Instead, target Millennials according to social groups. For example, draw your attention on segments that are drawn to social causes, or are into alternative lifestyles, or who ardently follow social media personalities. Here, influencer marketing is crucial especially as Millennials undoubtedly resonate with and refer to these celebrities in life. Millennials are much more likely to have a resilient attachment to social identities than to strongly identify with a specific stage of life.




3. Be Consistent and Creative with Messaging

In order to build lifelong customer value, ensure you’re messaging consistently and also frequently. And don’t think you’re restricted to digital marketing, good old traditional media works too. Moreover, distributing information that is meaningful, fun, and creative will make it worth sharing. Engage to the extent where we take action and not merely accept your message on face value.





As such, the problem brands have at hand when marketing to Millennials is not about awareness, it’s an issue about perception. We already have thoughts about what your brand stands for, now you’ve got to make your brand stand out. Dig into our interests, echo our thoughts, or even tug at our heartstrings.

It’s out with the buzzwords and in with the real talk.


09 May 2016

14 Quotes to Stimulate Marketing Greatness

By Robyn Lu



After a half-year hiatus, SMS is back at it again with the blog -insert party popper emoji- ! This year we'll continue to bring you the latest on absolutely everything marketing related. From important industry insights to tips on surviving as a marketing student. More so, if there's something in particular that YOU wish to see covered, comment below!


Now as budding marketers, it is often challenging to know where to look to begin effecting change. We constantly hear countless success stories about the world’s most brilliant marketing minds. But where do they source their inspiration? Well, from other brilliant minds.


So to help get your creative juices flowing, here are 14 quotes that will open your mind to all of the key aspects of marketing. Soon enough, you’ll be living up to the Greek proverb “Great minds think alike.”



On Marketing



On Creativity




On Storytelling




On Content




On Social Media




On Branding




On Simplicity




On Complexity




On Teamwork




On Risk




On Innovation




On Inspiration




On Motivation




On Endeavour







19 October 2015

WHY INSTAGRAM IS MORE IMPORTANT THAN YOU THINK

By Maddie Jones




















Image: https://www.pinterest.com/pin/372954412866707468/

The brain processes images much faster than text, in fact approximately 60,000 times faster. So whether youre in marketing, PR or just an entrepreneur-in-the-making theres no denying the opportunity presented by a social media platform averaging 1.2 billion daily photo likes!

Visual marketing techniques have played a rapidly growing role for businesses in recent years, and while social media as a whole, allows marketers to leverage these, Instagram has many unique facets that sets it apart for as a brand development tool.

So why the gram?

If over 150 million attentive potential consumers in one place isnt enough to get you #excited maybe Instagrams direct marketing potential will be?

The hashtag, for example, can be an unparalleled social discovery tool if used correctly. Originally, a sorting tool for online content, the hashtag is now a powerful summary and communication tool and can be especially effective in filtering out noise to reach a specific public.

Moreover, a campaign launch or any marketing initiative can be enhanced by utilising a hashtag to allow customers to easily access visual content relating to the project. Creating a buzz for an event, encouraging audience participation or merely increasing consumer awareness can all be done through the one platform with merely a touch on the smart phone (Netflix and chill while you work right?)

Need more proof that insta is the way to go?

It comes down to something called mutualism (yay for HSC biology).

Instagram, I believe, presents an opportunity to reach consumers unlike any other. Instagram presents a platform that brings together equally willing consumers, businesses and bloggers alike. Where the supply and demand forces align and a mutually beneficial relationship can be readily formed.

Instagram users choose to devote their time each day to scroll through a feed of images, whether theyre looking for fitness motivation, scouting for awesome social events or places, or just checking what their friends are doing. Users WANT to see visually stimulating content and their desire to find generally awesome things can be leveraged by marketers who can offer somewhat awesome products.

Nicki Minaj once said, a picture speaks a thousand words; what a wise woman she is. She may have twerked after saying it, but the message still rings true today; people love being aesthetically pleased. Like all public relations ventures, appropriate content and timing are crucial to your Instagram success. Also like PR, collaboration is key. Whether its between social media celebrities and businesses, bloggers and customers or directly between businesses and their target consumer, Instagrams opportunities are always more fruitful when cohesively planned.

So #dontwasteaminute - get on the gram today. If Beyonces using it, we should be too! 

















Its true, a well-delivered image, paired with an appropriate caption and hashtag, can form a relatively cheap, succinct and potentially viral, press release! #genius

06 October 2015

10 GIFS THAT SUM UP WHAT IT'S LIKE TO BE A MARKETING STUDENT

By Lily Tansey

1. The only program you ever get to use (unless you're fancy enough to handle Prezi)













2. That feeling when you haven't been to any lectures












3. When you find out you have a friend in your tute and get to avoid working with randoms 













4. When your lecturer mentions Maslow's Heirarcy of Needs for the 104,222nd time












5. When one of your group members inevitably f***s up










6. When you find out that lectures are recorded and you can just listen to them on double speed at home












7. When you realise your textbooks are $200 each













8. When you manage to hand in a 20 page group report on time















9. Your feelings about those ice-breaker activities you have to do in the first week of tutes














10. And finally, trying to decide whether doing research participation is worth the 2%

















Images:
http://theatrewashington.org/content/portland-diaries-my-experiences-namp
http://www.buzzfeed.com/jzebarrow/23-types-of-essay-crisis-that-every-student-will-r-mvjw
http://lrwblog.net/fads-bad-or-rad/
http://gifsec.com/funny/happy-will-ferrell-gif/
http://mashable.com/2013/07/22/sad-gifs/
http://mashable.com/2013/08/06/success-gifs/
http://www.theprospect.net/wp-content/uploads/2014/03/gif-15.gif

14 September 2015

BUILDING ‘BRAND YOU’: 6 STEPS TO ESTABLISHING A PERSONAL BRAND

By Rebecca Im


According to a recent news article published by The Sydney Morning Herald, up to 65,000 university students (roughly 30% of grads) will be jobless after finishing their studies. The continuous increase in unemployment rates is mainly due to the increasingly competitive job market today. With these intimidating and large statistical figures and data, there is no doubt as to the endless concerns and stress that university students face as they try to make the next major transition in their lives.

Just as we are exposed to a wide range of brands through advertisements, it is a student’s duty to construct their own personal brand and promote it to their employers.  This is easier said that done, as building a personal brand takes time and effort. Essentially, you have to market and ‘sell’ yourself, and success comes from your ‘self-packaging’.

So how would you ‘self-package yourself’ and create a personal brand that helps you stand out in the crowd? Here are 6 steps to establishing a personal brand. 










  • What makes you different from others?
  • What are your passions and strengths?
  • If you left your position as a student today, what would your friends and teachers miss?
  • Know who you are AND who you aren’t
  • Identify these strengths and talents and perfect them













  • Have a clear picture of your personal and professional goals
  • Set your priorities and persevere to achieve and maintain these
  • Use your values and priorities when making decisions
  • Amongst others, be loyal to yourself, first
  • Consider: where would you like to be in 6 months? 5 years?













  • Your personal brand will be strengthened by your connection to other strong brands/people – this is where the importance of networking with others comes in.












  •  Know to whom you want to send your message
  • This will help you deliver your message to the right places













  •  Remember that everything you do ultimately contributes to your personal brand
  • Make sure the way you dress, your body language and how you behave with others are consistent with your brand image



·      









  • Update people about what you are doing
  • Word of Mouth is a powerful marketing tool and what the people in your network say about you will ultimately have an effect on your brand

And if all else fails, remember: