Top 5 Apps for Marketing Students

By Angel Huang

A collaborative and file-sharing tool that allows you to upload files and share them easily. It makes transferring files between people and devices super simple. Best part is – free sign up. 

2. Evernote

Another free app for all the day-dreamers and travellers out there. Evernote takes in all your notes, photos, to-do lists, recorded voices and ideas in one place and help you to sync the across multiple devices. You can create your life story there!

Flipboard is what you need to keep up with the rapidly changing marketing industry. It keeps you up to date on current news, the latest technology, marketing tips and popular stories. Even better, it allows YOU to pick the genre and categories of information you want for a customised experience.

An all-time favourite for all marketing students to familiarise themselves with- HootSuite is a powerful social media management tool that organises all your social networks. It allows you to analyse social media traffic, track brand mentions and schedule your social media messages across Twitter, Foursquare, LinkedIn, Google+ and Facebook.

This is a gem for teamwork, and we all know how much of a pain that can be. Trello allows you to assign ‘boards’ to different members and create tasks lists under that. It is available on both laptop and mobile, making it super user friendly.


Digital Trends of 2015

By Laura Currie 

In this age of tech, we are immersed within the digital world and incorporate social media into our everyday lives. In the fields of media and communications and marketing, it's important to keep up to date with the latest trends, and stay connected both online and offline. 

Here are a two digital/social media trends to keep a lookout for:

1. Social Networking

Image: http://www.coxpurtell.com.au/blog/linkedin-are-you-selling-yourself-in-the-third-person/

Social Networking with people through online and offline connections has never been so advantageous. Generally speaking, offline connections are physical interactions we have with individuals in real life. It’s about building networks and gradually building up contacts. Despite the ease of connecting with individuals online, offline networking cannot be forgotten.

Begin by attending events and forums, and aim at making one new contact at each event. Working from here, you can further connect with contacts, whether it is a formal meeting or an informal meeting over coffee. Effective networking requires dedication and commitment to ensure you are being proactive and seeking beneficial connections. Social networking offline is necessary in today’s society to not only enhance communication skills, but to build positive relationships with people. To give a concrete example, Austern International is an award winning travel program that has recently started up to bring together young driven and ambitious students aged 18-26 years old. Their aim is to provide a leadership program that strengthens your social/professional networks, provides education through workshops and activities, and allows you to travel at the same time! As an attendee myself for next year’s Singapore trip, this program will be an incredible experience, especially for networking! Check out more about Austern here.

Additionally, online networking is equally as important as offline networking. Living in an age of tech where the Internet and social media create a new platform for connecting, we have the ability to utilise multiple platforms to get ourselves out there. A simple starting point would be creating a LinkedIn profile if you haven't already. LinkedIn is a perfect example of online networking, as this professional platform allows you to create an online profile showcasing your work experience, achievements and education. As we prepare to enter the corporate world, LinkedIn allows us to connect with future employers and network with like-minded people. Statistics show that 89% of all recruiters report having hired someone through LinkedIn! And 94% of recruiters use, or plan to use social media for future recruiting. These statistics show the importance of being present online and effectively networking through online mediums.

2. Snapchat

Image: http://www.adweek.com/socialtimes/snapchat-is-the-fastest-growing-social-network-infographic/624116

Now I know that most of us are frequent snap chatters, but the utilisation of Snapchat is exponentially growing within social media strategies and campaigns. Snapchat is a baby compared to older platforms like Facebook, Twitter and Instagram, but it's still one of the fastest growing mobile applications. PR Agencies are using Snapchat for ‘behind the scenes’ shots and insights into their daily activities. We know that celebrities use it to boost their public profile, but even companies like Westpac are using Snapchat! Snapchat is also a platform for live updates, as seen in collaborations with news outlets such as CNN and Daily Mail. We’re even seeing Snapchat being used for job applications! A pizza restaurant – ‘Pizzabelli’ in East Austin, Texas asked for applicants to tell the company about themselves, and show what they love about pizza and Italy, via Snapchat. I’d definitely keep an eye on how Snapchat develops – and how you can maximise your use of it.